Tuesday, 3 July 2012

The Impact of Social Media Within the Hospitality Industry

Social Media has had a huge impact on every industry across the world and travel is no exception.

The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, on-going engagement while they’re travelling to post reviews.

The travel and tourism industry depends heavily on word-of mouth and the spread of opinions – social networks provide the perfect platform to do this. Social networking is one of the most powerful forces driving travel planning today (PhocusWright), failure to adopt could be fatal.

52% of Facebook users said their friend’s photos inspired their holiday choice and travel plans
70% of global consumers say online consumer reviews are the second most trusted form of advertising.

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