tag:blogger.com,1999:blog-74877817723064944242024-02-19T07:28:31.793+00:00DUNIRA STRATEGYSustainable Business Solutions in Tourism - Soluciones de negocio sostenible en el sector turísticoDunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-7487781772306494424.post-11616992169831599682013-06-13T12:37:00.001+01:002013-06-13T12:53:13.220+01:00How Far Would You Go?<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">The Royal Scottish Geographical Society (<a href="http://www.rsgs.org/">RSGS</a>) host a series of talks through the winter, and the two that I have managed to attend this year have been both totally inspiring and a little overwhelming. Inspiring in the challenges that they undertook, but overwhelming for the same reason. They were both focused around the idea of doing something ‘big’ to raise awareness for environmental issues, although neither of the speakers really started off with that focus. They got me thinking about how far I would go for the cause?</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The first I attended was called “Swimming on top of the World”. Having spent 7 summers on the Arctic island of Svaalbard, <a href="http://www.lewispugh.com/">Lewis Pugh</a> observed first-hand the devastating effects of global climate change on ice cover and decided that he needed to do something about it. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">As a swimmer, Lewis decided that he would swim in vulnerable ecosystems to raise global awareness for his plight. He wanted world leaders to sit up and take notice of the devastating effects of global climate change. So, where better to start that the North Pole, which as a rule should be frozen over? In a literal sense, he went to the limit - geographically, physically and mentally in order to raise awareness for a cause that he believed in. The water temperature was a staggering -1.7°C and Lewis swam 1km in just under 20 minutes, earning himself the nickname “The Human Polar Bear”, which is also in reference to his ability to increase his body temperature before he undertakes these swims. The water was so cold that the cells in his fingers froze, causing his hands to swell so that he couldn’t move them, and it took 4 months to regain full feeling in them.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Lewis pushed his body and mind to the end and beyond comfort zones, so why are the rest of us sitting comfortably watching our world suffer beyond belief? Personally I think that it’s because the problem of global climate and environmental change feels so big and beyond our control that we can’t possibly do anything to change it. And if I think about the problem for too long I can feel pretty pessimistic about the whole thing. But Lewis gave me hope for the first time in a long while. Global leaders listen to him, he’s got power! But should we have to put ourselves through the ultimate challenge in order to make politicians sit up and listen? Why don’t they see it as a big enough problem already? The video was made to raise awareness of this and I highly recommend watching the other videos available on <a href="http://www.ted.com/speakers/lewis_pugh.html">TED</a>, even if only to catch a glimpse of the power of Lewis’ story-telling.</span></div>
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Aside from the environmental plight of his cause, this man’s mentality and physical endurance is incredible. As a motivational speaker, his engagement and take-home messages are truly inspiring. I might not be able to gain the global recognition that Lewis has, but I can do my bit so that I don’t regret not trying. However, I have read his <a href="http://lewispugh.com/the-books/">first book</a> (also highly recommended) and am waiting for the upcoming UK release of the second. Maybe I can pick up some tips. . . Whether our actions are big or small, I believe we all have the </span></span><span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">power to make a difference. World, look out, I’m coming to get you!</span></span><br />
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<a href="mailto:shona@dunira.com" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Shona Marsh</a><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://twitter.com/shona_marsh23" target="_blank">@shona_marsh23</a></span></div>
Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-13001030160716586572013-04-05T12:57:00.002+01:002013-04-05T13:04:29.223+01:00Does Norway hold the key to sustainable skiing?<!--[if gte mso 9]><xml>
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<span style="font-family: Arial,Helvetica,sans-serif;">Last month I spent a week ski touring from hut to hut in Norway’s
spectacular Jotunheimen Mountains. Navigating the snow-enveloped landscape, we
crossed frozen lakes, climbed several mountains, and managed to get ourselves down
the other side in one piece (if not in style). We covered close to 100 miles
in 6 days, and our appetites certainly knew it; after a (surprisingly) delicious dinner of tinned reindeer meatballs and rice, we would finally collapse onto our bunks with
the glow of another perfect day of Norwegian <i style="mso-bidi-font-style: normal;">friluftsliv</i> (outdoor life). <span style="mso-spacerun: yes;"> </span></span></div>
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<tr><td class="tr-caption" style="text-align: center;">Sletningsbu Hut</td></tr>
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<span style="font-family: Arial,Helvetica,sans-serif;">Attempting this journey would have been virtually impossible
without the infrastructure of <a href="http://english.turistforeningen.no/" target="_blank">DNT</a>, the Norwegian Trekking Association. The huts are owned
and maintained by DNT who operate a whole network of serviced, half-serviced
and un-serviced huts based on a trust system. We borrowed a key from them (which
they had arranged for us to collect on a Sunday night at a bus service station
half way from Oslo to the Jotunheimen) and this opened the padlock on the doors
of the self-service cabins. These cabins are basic wooden huts without
electricity or running water. They have a stove, several bunk beds with
blankets (you simply bring a sleeping bag liner, or hut sack) and are kept stocked
with tins and packets of food, firewood, cooking utensils and a supply of
candles. Being lucky enough to be the only inhabitants, arriving at the hut
meant falling straight into homemaking mode – getting a fire lit (it took over
an hour to get the temperature inside the hut above 0C) and melting snow to get
water for dinner and the numerous cups of tea drunk while reflecting on the day’s
journey and planning tomorrow’s. The one downside was that needing to go to the
toilet in the middle of the night usually meant a headtorch-lit icy scramble
through a snowdrift to the long-drop. The toilets are treated with organic
composting chips, although at -20C they don't tend to smell too bad anyway.<span style="mso-spacerun: yes;"> </span></span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial,Helvetica,sans-serif;">Frozen lakes: useful for navigating in a completely white lansdcape </span></td></tr>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="mso-spacerun: yes;"></span>Upon leaving each hut, you fill in one of the DNT’s envelopes,
detailing what food you used and how many nights you stayed and tally up your
bill accordingly, adding cash or your credit card details and then simply post
this into the box provided. The fact that this system of trust obviously works
and enables the whole network of huts to exist is a refreshing taste of how
simple tourism can be effective, not to mention low impact (no chairlifts, piste-makers, snow canons or resort complexes) and take you to
some pretty awe-inspiring places.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="mailto:corinne@dunira.com" target="_blank">Corinne Doff </a></span></div>
Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com1tag:blogger.com,1999:blog-7487781772306494424.post-5347485588861768592013-03-11T13:55:00.001+00:002013-03-11T15:43:40.667+00:00Responsible Skiing<div style="text-align: justify;">
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<span style="font-family: Arial, Helvetica, sans-serif;">As the European ski season heads to the end of another year, it’s time for a post on the sustainability of the ski industry. With climate change becoming an increasingly present reality, snowfall patterns are likely to change and the ski industry affected. We need to assess not only the impact of changing climates on skiing, but the skier’s impact on a changing climate. “Responsible Travel” has been a phrase used in the tourism industry for some time now. This encompasses more than just environmental responsibility, but ensuring that your travel is culturally and socially responsible too, as <a href="http://www.responsibletravel.com/">Responsible Travel</a> put it; <i>“travel like a local”. </i>My visit to the Responsible Skiing Conference in October 2012 gave me a chance to explore this through the eyes of the ski industry.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"> <!--[endif]--><!--[if gte vml 1]></o:wrapblock><![endif]--></span><span style="font-family: Arial, Helvetica, sans-serif;"> Would it shock you if I said that nearly 75% of annual (2007) greenhouse gas emissions from <a href="http://en.st-martin-belleville.com/winter/">Saint Martin de Belleville</a> (Les 3 Vallées, France) came from tourists travelling to the resort? And that’s from flying. Whilst we would all assume that flying was the cheapest and quickest option, <a href="http://www.snowcarbon.co.uk/">Snowcarbon</a> would love to differ. So many people don’t even think about options aside from flying and sometimes driving. But what about the train? Not only can this compete on price, but also travel time, and you can often fit an extra days skiing in, as well as dramatically reducing your carbon footprint. Check out their most recent video for proo</span><span style="font-family: Arial, Helvetica, sans-serif;">f:<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">And now to the slopes. Don’t you just love those huge expanses of fresh white pistes, dotted with snow-covered trees? The environmental impacts of this are obvious; large-scale tree-felling, the loss of a natural carbon sink, machine grading of the land and all of the knock-on effects that come from the removal of trees. And then what about that continuous supply of snow that seems to appear even on those bluebird days? The long list of impacts of artificial snow-making include an excessive use of water, chemical inputs to natural ecosystems, alteration of water courses, and high energy use. With shifting climate patterns, it ensures a more reliable snow cover for the industry, and Scotland has recently dabbled in it for help. But it does still require low temperatures in order for the snow to form, so can it really work as a sustainable solution, especially with all of the impacts involved?<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">And then there’s your accommodation, which brings with it all the “normal” sustainability issues such as energy use, heating, food choices, water consumption, excessive laundry. . . The graph again shows that heating tourists’ accommodation is a huge chunk of the emissions within Saint Martin de Belleville. This is an area that has recently seen a shift in many European resorts. There is now much more recognition for “responsible” accommodation providers, which can be seen through companies such as <a href="http://www.greentraveller.co.uk/winter-holidays">Green Traveller</a>, <a href="http://www.responsibletravel.com/holidays/skiing">Responsible Travel</a> and <a href="http://www.muchbetteradventures.com/view/509/ski-chalet-holidays">Much Better Adventures</a> and cover a wide range of choices such as cross-country skiing, which places less pressure on the environment, “eco-chalets”, or staying closer to home in Scotland. If you prefer tour operators, then you can check out their sustainability policies which are usually widely available on their websites. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"> But it’s not all doom and gloom, there are ways to make your ski holiday guilt-free. You can make your entire resort selection based on environmental or “responsible” factors. For example, Austria has banned the use of chemicals in artificial snow-making, to maintain an organic farming area. Travel to Zermatt by train, and with cars banned in resort, look out for the silent electric buggies zooming around stacked with luggage. Or make simple choices such as eating in a locally-owned and run restaurant with local food specialities, choose not to have your towels changed every day in the hotel, or swap your skis for some snow shoes for a day to reduce your pressure on the environment. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><o:p> </o:p>Obviously this doesn’t cover the whole area of Responsible Skiing, but it is possible to make some conscious decisions to make your holiday that bit more sustainable, and to give the European ski season a bit more longevity. Ultimately we need to protect the environment that we want to use.</span></div>
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<a href="mailto:shona@dunira.com" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Shona Marsh</a></div>
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<a href="mailto:shona@dunira.com" style="font-family: Arial, Helvetica, sans-serif;" target="_blank"><i></i></a><i><a href="https://twitter.com/#%21/DuniraStrategy" target="_blank">@DuniraStrategy</a></i></div>
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Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-4007737767037304002013-02-14T12:04:00.000+00:002013-02-14T12:04:54.555+00:00February<!--[if !mso]>
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<![endif]--><span style="font-family: Arial,Helvetica,sans-serif;">The month of romance, apparently.</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">Now I know that the Great British weather doesn’t exactly
lend itself to romance, but instead of the ‘classic’ Paris, or Venice, much as
they are wonderful, why not try something a bit different? Glamping!</span></div>
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<a href="http://www.canopyandstars.co.uk/britain/england/cornwall/ekopod/the-geo" target="_blank"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXgmRmgLmT5fDMX1lJ5_BUTWbNVm4aSqvW0jwLGnhJtXpo0CoUnh0KSfDRhoGR1IUVfz32skUIBZHmMjFb0LijYixMw7rup0MqYOnmsVRgS7wYLaLEy7m5ScYW5reWoSVk08lU1T5QO2Xl/s320/Feb1.jpg" width="320" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Looking out the window at the rain, sleet, ice and wind that some of us have
been experiencing recently might not inspire your thoughts to the Great
Outdoors, but there’s a new style of camping to be had, <i style="mso-bidi-font-style: normal;">glamorous-camping</i>. </span>
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<span style="font-family: Arial,Helvetica,sans-serif;">Camping seemingly no longer requires the mud, sleeping bags,
and perseverance that are potentially the lasting memories for many.<span style="mso-spacerun: yes;"> </span>Another page that is regularly is my browsing
history is <a href="http://www.canopyandstars.co.uk/">Canopy and Stars</a>,
whose choice of accommodation is a far cry from some of my personal camping
experiences (another story, another day) with images so charming they make you
drool a little. Not only is the choice of accommodation delicious, but yes,
they’re as sustainable as possible too. People too often assume that glamour
and sustainability don’t, or can’t, go hand-in-hand.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><i style="mso-bidi-font-style: normal;">“We believe that you can live in a sustainable and responsible way
without having to compromise on fun, excitement, or comfort” Alistair Sawday
(founder)</i></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">You can take your pick on accommodation, from yurts to
treehouses, and gypsy caravans to eco-pods. Most of the accommodation listed
includes various “eco-friendly” components, such as composting toilets, wood-burning
showers, a lack of electricity, and are often located on farms or land where
you can access local produce. But my favourite might have to be the wood-fired
hot tub available at several locations; it’s not eco-luxury without one
surely?!</span></div>
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<a href="http://www.canopyandstars.co.uk/britain/england/hertfordshire/guilden-gate/the-coppice-woodland" target="_blank"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhskSzqQou140UHx1h0SlyEMdUiCiin9iJkRNYwilAG5U0yznT-9U6Mkjb8BlYPors4akkhL3dl_VT-u8_8vV84k2_ZVxEH2soKRM2JdW1kJYBgTRSo8bRzCEvLpxeeyOVmKX8m8G9QxvxP/s320/Feb3.jpg" width="320" /><span id="goog_1371287006"></span></a><span id="goog_1371287007"></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">They’ve even partnered up with the wonderful <a href="http://www.sustrans.org.uk/">Sustrans</a> to offer a free weekend away
(plus a bike and other cycling goodies) to a lucky visitor from 2012 who
managed to make their holiday carbon-neutral and travelled by means other than
a car. Definitely pressing all the responsible travel “buttons”!</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><i style="mso-bidi-font-style: normal;">“Holidays with a dash of eco-panache” – Greentraveller.com</i></span></div>
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<a href="http://www.canopyandstars.co.uk/the-great-british-adventure" target="_blank"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig7aC4aa9vQkIKy7dxanY9Ify3k7Sj8tH_qBfebFwke9bq4Sq6Z_lXDqkL6b32FYqRakTo7Qor14XI4MucPNAwjlgbt6uzuQn2awnxCyyKJiIlatFMNG-MRST2uSy_hsh_fgJXmUD8w-Am/s320/Feb2.jpg" width="320" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">In 2012, one lucky winner went on a <a href="http://www.canopyandstars.co.uk/the-great-british-adventure/entries#Itinerary">whistle-stop
tour</a> of some of the offerings, which gives you a <a href="http://www.facebook.com/media/set/?set=a.10151009096427062.421665.192845192061&type=3">snapshot</a>
of the places to visit and activities on offer, definitely one to whet the
appetite for some UK travel. And if this still leaves you stuck for ideas,
their staff have even compiled a list of choices for <a href="http://www.canopyandstars.co.uk/inspire-me/styles/some-other-stuff/valentine-s-day-treats#maptypeid=roadmap&zoom=4&lng=-1.908694999999966&lat=48.699728507682444">Valentines</a>
itself. <span style="mso-spacerun: yes;"> </span></span></div>
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<br /></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 8.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">(This is not an endorsement, but pure unadultered lusting) </span></span></div>
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<br /></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 8.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-size: small;"><a href="mailto:shona@dunira.com" target="_blank">Shona Marsh</a></span> </span></span></div>
Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-71206296404721302122013-02-05T11:34:00.002+00:002013-02-05T11:35:45.181+00:00Tourism, Conservation and Communities<!--[if gte mso 9]><xml>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><i>The village conserves its sacred grove, national conservation
authorities plan within their own state boundaries, while international bodies
concern themselves with world heritage sites</i></span></span></div>
<div align="right" class="MsoNormal" style="text-align: right;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><i>Kingdon 1989</i></span></span></div>
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<br /></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The vocabulary, perceptions and
interest of the three have very little overlap even if they share a common
interest in conserving wildlife. Much of conventional conservation, although it
may seek to involve local interests, is centralized and imposed and conservation, like tourism, can only be
successful in settings where the affected local communities obtain tangible
economic returns and cultural incentives for its implementation.</span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">During the colonial era in the
first half of the twentieth century, management of protected areas in West
Africa shifted from traditional to state-run systems. This followed an
internationally established system of national parks and reserves sanctioned by
international conventions such as the Society for the Protection of Fauna of
the Empire which emphasised the need for national parks and drew heavily on a
scientific approach to the environment and its management. This is a trend
which has continued into the post-colonial period, with large areas gazetted as
national parks and other such protected areas. </span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">This model was heavily influenced
by western science and conservation organisations, and often local communities find
themselves marginalised, facing restrictions from an outside authority that
denies them the right to use the resources they have depended upon, in a
coercive form of protectionism that ignores the needs of the people and often
excluded them from protected areas. This is a symptom of programmes not only in
West Africa, but across the continent. </span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Community-based conservation
(CBC) came as a response to both alienating protectionist policies of the past
and to the economic concerns that many rural people face. Advocates of CBC
argue that the approach can be effective because it relates back to
pre-colonial African conservation practices that used community-based
constraints to regulate resource use, and it is a means by which rural Africans
can benefit materially from protecting wildlife. CBC programmes follow a
‘bottom-up’ rather than ‘top-down’ approach, and have three major aims: (1)
allowing people living near protected lands to participate in land-use policy
and management decisions; (2) giving people proprietorship or ownership over
wildlife resources; and (3) giving local people economic benefit from wildlife
conservation.</span></span></div>
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<br /></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">A common problem in
community-based conservation programmes is that often the needs of local people
are considered primarily as a strategy to gain their acceptance of the
conservation aspect. This kind of situation can create difficulties in
long-term sustainability as enough money must be generated for local people to
receive significant financial gain indefinitely. It is questionable whether
sufficient employment and revenue can be generated to prevent exploitation of
natural resources. There is also often doubt as to whether the economic return
to rural people from CBC programmes can be high enough that people will not
eventually look for economic alternatives. Simultaneous achievement of social,
economic and conservation goals is a challenge. </span></span></div>
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<br /></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">By their nature, protected areas are
attractive to tourists, through whom significant contributions to conservation
costs can be obtained. However, if communities are excluded, they see no
benefit from conservation or tourism, and are often even be forced off their
farming land by the expanding boundaries of ‘successful’ conservation
initiatives, forcing many into poverty or to turn to other less sustainable
livelihood options such as poaching. </span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">For CBC and tourism to succeed they
must be flexible enough to cope with a growing number of extremely poor people
who depend on a subsistence existence and whose greatest goal is to gain
economic security. Policies that restrict responses to changing circumstances,
“forced primitivism” and can lead to poverty traps, may be a problem when the
needs of wildlife and wildlife watchers are emphasized over the needs of
people. </span></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLfS7GCkY0Ns-JliTnHeKXdvdTGkWnA23QTUD75R4FKA2bTmfP8UtunY2fyFVeEtxKyyNNupdrmfXOYBoZzp_dPQ__mFhi2bMp9zFkxFNTJIG-B48TKqbo-7vek3_6Z_3H7iEKnvqgf1Hg/s1600/conservation+communities+tourism.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLfS7GCkY0Ns-JliTnHeKXdvdTGkWnA23QTUD75R4FKA2bTmfP8UtunY2fyFVeEtxKyyNNupdrmfXOYBoZzp_dPQ__mFhi2bMp9zFkxFNTJIG-B48TKqbo-7vek3_6Z_3H7iEKnvqgf1Hg/s320/conservation+communities+tourism.png" width="320" /></a></div>
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<div class="MsoNormal" style="text-align: right;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> <a href="mailto:corinne@dunira.com" target="_blank">Corinne Doff </a></span></span></div>
Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-79808122976761029892013-01-24T10:18:00.000+00:002013-01-24T11:33:14.455+00:00Living the High Life: Wining and Wading at 3000m Altitude<!--[if !mso]>
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<span style="font-family: Arial,Helvetica,sans-serif;">On a recent adventure to Colombia, our travel bible, the Lonely Planet, made a
brief understated reference to the small city of Sogamoso, situated in the
state of Boyacá, in the Valley of the Sun. Just under three hours from Villa De
Leyva, our first stop, we decided to beat our way off to the Gringo Trail and
enjoy the delights of the highest lake in Colombia, Lago de Tota and some local
wine production at <a href="http://www.marquesdepuntalarga.com/">Punta Larga</a>,
the ‘highest’ vineyard in the world. If considering something a little bit
different in 2013, Colombia far exceeded expectations and Sogamoso was a gem. </span><br />
<br />
<br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVisXyCEXpLFdNxJ_tZCDWLFbatwT8WUiMA-9XoaHH5oZoYU4g1uZfl3eCR1XrUZ8MpJwLGe8d5WcLnBW44li6E871KvM3a2vnza-kdyxROw1FPcpIJ_gMnQNfIomhbS7bsIF3T9OtwsJW/s1600/Blog+Pic+2.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVisXyCEXpLFdNxJ_tZCDWLFbatwT8WUiMA-9XoaHH5oZoYU4g1uZfl3eCR1XrUZ8MpJwLGe8d5WcLnBW44li6E871KvM3a2vnza-kdyxROw1FPcpIJ_gMnQNfIomhbS7bsIF3T9OtwsJW/s320/Blog+Pic+2.jpeg" width="320" /></a>After Lake Titicaca in Bolivia/Peru and at a lofty 3015m, Lago
de Tota is the second highest navigable lake in South America. The freshwater
beach of Playa Blanca charms you into believing you are lying on the shores of
the Maldives or Mauritius with its white sands, watersports, jet skis and
tempting oceanic water. Of course, we were frozen back to reality when we waded
into the roughly 8°C water and very swiftly back out. Whilst it is a tourist
hot spot for Colombians, who bravely endure the icy waves to enjoy a swim, it
remains largely unexplored by international tourists. Maybe the less than
desirable swimming conditions are a deterrent but it is relaxing and hot, with
a cool refreshing breeze and at that altitude you are basically next-door to
the sun so tanning conditions are ideal. </span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Punta Larga is another highlight of Sogamoso. As soon as we
arrived at vineyard we were introduced to the chief wine-maker/owner who is
Colombian-born and German-bred and was delighted to host international tourists.
He explained his operations and how he aimed to whisk European Viticulture traditions
with Southern American flavours into his wine making mix. Imported Pinot Grigio
and Riesling grape varieties among a few that came from the French <i><span style="font-style: normal;">Beaujolais</span></i>
region are harvested on site, with additional varieties purchased from growers
in the surrounding villages who provide the Colombian twist and support local
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<span style="font-family: Arial,Helvetica,sans-serif;"> Allegedly this tropical wine production is at the highest altitude
in the world and you are certainly convinced of this due to the panoramic views
of valleys offered in every direction. <span style="mso-spacerun: yes;"> </span>Numerous
sources, however, dispute this fact quoting that there are higher production
points in regions of Argentina but the owner blew these off as ‘fake’ and argued
that their rivals were not a true vineyard – they only produced the wine and
did not cultivate and harvest the grapes at the high altitudes. Wining at 3000m
in such exquisite sunny surroundings was a pleasure! The wine unfortunately is
not yet at a stage where it can compete with Chilean competitors or with their
dear friends in Argentina but hopefully in the next few years the Euro-Colombia
fusion can find its balance so the wine will be well-matched to the experience.
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<span style="font-family: Arial,Helvetica,sans-serif;">During our stay in Sogamoso the charming <a href="http://fincasanpedro.com/">Finca san Pedro</a> was the chosen place to
rest our heads – family-run, authentic and recommended. It is a shame time did
not grant us the pleasure of staying more than one evening as numerous other
unique activities are offered in the area including hikes to Salto de Candelas
Waterfall (second highest in Colombia), Páramo de Oceta and Siscunsi Páramo –
which are practically unknown to the traditional tourist, horse riding, fishing
or even a game of <a href="http://www.youtube.com/watch?v=AMFTzaHJaKo" target="_blank">tejo</a> which is Colombia’s somewhat unconventional national
sport. </span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"> Well worth a spot on the 2013 bucket list!</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="mailto:georgina@dunira.com" target="_blank">Georgina Jamieson </a></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="https://twitter.com/GeorginaJam" target="_blank">@GeorginaJam</a></span></div>
Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com3tag:blogger.com,1999:blog-7487781772306494424.post-67902672460339393262013-01-10T16:36:00.000+00:002013-01-10T16:45:47.493+00:00New Year's Resolutions<!--[if gte mso 9]><xml>
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With the New Year of 2013 duly upon us, and having not been
wiped out by the Mayan apocalypse I guess it’s that time of year when we have
to look at the successes and shortcomings of the previous year and plan to make
this year more successful than the last! </div>
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So for Dunira, you can see that we are resolving to
resurrect our blog and fill it with more snapshots of the travel and tourism
industry. </div>
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I know that my resolutions always revolve around travel and
adventures, so one month at a time, a little more frivolous than usual, I want
to explore some alternative and unconventional travel opportunities and maybe
inspire a holiday of a different kind. One of my favourite pastimes is to
browse travel blogs for inspiration and advice on travel planning, many of which
are run by eternal travellers who have lots of experience under their belt. So
if you, like me, are making travel resolutions, each post will include some of
my favourite ideas for travel inspirations for a whole calendar of adventures
for a new year!</div>
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<b style="mso-bidi-font-weight: normal;">January</b></div>
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Why not start the year with something a bit crazy - <a href="http://youtu.be/lLOQQ7ge_0Q">The Rickshaw Run</a></div>
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It’s hard to describe exactly what this is, but its creators
<a href="http://www.theadventurists.com/the-adventures/rickshaw-run"><i style="mso-bidi-font-style: normal;">The Adventurists</i></a> describe it as:</div>
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<i><span style="mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;">“A 3,500km pan-Indian adventure in a 7
horsepower glorified lawnmower, the Rickshaw Run is easily the least sensible
thing to do with two weeks.”</span></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu7H5yxrjvflkhH5zaC_u1UCMLACAFvEAhI19ZkopPTwNhPTY-kq1H9U58_dBqrJYeCk1qnzXBVhz2ThJ2t9OvspNLEMH0RStEt3Hm8djMIMJAHj1ATnx3MtQZ72FzsEkqjASsXJQgAfPv/s1600/Rickshaw+2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu7H5yxrjvflkhH5zaC_u1UCMLACAFvEAhI19ZkopPTwNhPTY-kq1H9U58_dBqrJYeCk1qnzXBVhz2ThJ2t9OvspNLEMH0RStEt3Hm8djMIMJAHj1ATnx3MtQZ72FzsEkqjASsXJQgAfPv/s200/Rickshaw+2.jpg" width="200" /></a></div>
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<i><span style="mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;"> </span></i></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7487781772306494424" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="http://www.blogger.com/blogger.g?blogID=7487781772306494424" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="http://www.blogger.com/blogger.g?blogID=7487781772306494424" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>They are 10 days in to the current run, but you can sign up
to take part in September 2013 or April 2014. Definitely one for the list if
you’re keen for an adventure and something different, you’ll definitely have
lots of tales to tell by the end of it for sure. In particular, I’ve been
following <a href="http://rickshawrundiaries.com/"><i style="mso-bidi-font-style: normal;">Rickshaw Run Diaries</i></a> for the account of three independent
female travel bloggers who have united to take part, and their experience of
this unique event. Good old social media is used by most teams to document their
eventful journeys.</div>
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The event aims to raise lots of money for charities at the
same time, with the entry requirements being that you raise at least £1,000 for
charity, £500 of which goes to their official charity <a href="http://www.coolearth.org/"><i style="mso-bidi-font-style: normal;">Cool
Earth</i></a>, who work with local rainforest communities to protect
rainforests from being cut down.</div>
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For me, my environmental conscience hits in however - the long
haul flight(s) to India, and the 3,500km overland journey in a rickshaw?! If I
was to do it, I would personally choose another environmental charity ideally
involved in <a href="http://www.carbonfund.org/">carbon offsetting</a>, then
I'd be able to race around on my rickshaw guilt-free. Well, almost.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXDVUFewHkvltXl20tiUIfWTPtCLgdamZyvT3qcb7VUVjERUxWs2AKg707FrC0yMZz7-iEa7ImZNld2wITi0aGbS4wBr-v0EQ6xgYrBFxmzycwaxSeqK4wbN4pm8EfzGTYFd_15kkDh8Oi/s1600/Rickshaw+map.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXDVUFewHkvltXl20tiUIfWTPtCLgdamZyvT3qcb7VUVjERUxWs2AKg707FrC0yMZz7-iEa7ImZNld2wITi0aGbS4wBr-v0EQ6xgYrBFxmzycwaxSeqK4wbN4pm8EfzGTYFd_15kkDh8Oi/s200/Rickshaw+map.jpg" width="200" /></a></div>
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Ideally, you could combine the start and end dates of the
‘race’ with extra travel in India. And whilst the January “<a href="http://www.theadventurists.com/rickshaw-run-more-info/un-routes">unroute</a>”,
as they’re known, is in the West of India, each is different and so each ‘race’
would give different travel opportunities; maybe the Taj Mahal, or heading out
to Nepal, or maybe you could check out some work that Dunira has been carrying
out at the same time with co-operative travel through <a href="http://www.edgeofindia.com/index.aspx"><i style="mso-bidi-font-style: normal;">Edge of India</i></a>, which offers homestays and tours in West Bengal
and Uttarakhand, run by the local community working towards a sustainable
tourism network.</div>
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Importantly, travel responsibly. Make sure that your
adventure doesn’t jeopardise local businesses –try delicious food of the region
in local restaurants, stay in local guest houses or homestays with an Indian
family. Responsible travel is about experiencing authenticity, support the
local communities along your route and this will be more than just a journey of
a lifetime, it will be an experience of a lifetime.</div>
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A bit of an ambitious one for the start of the year, but if
you’re keen for adventure and always want to do something a bit different, then
this is brilliant. And <a href="http://www.theadventurists.com/"><i style="mso-bidi-font-style: normal;">The Adventurists</i></a> haven’t stopped
there, with several other crazy Adventures if you want something different. Motorcycling
2,500km across a frozen Siberia? Maybe 2014...</div>
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<div style="text-align: right;">
<a href="mailto:shona@dunira.com" target="_blank">Shona Marsh </a></div>
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Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-33998265183338408882012-07-03T12:59:00.000+01:002012-07-03T12:59:01.402+01:00The Impact of Social Media Within the Hospitality Industry<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><b>Social Media</b> has had a huge impact on every industry across the world and <b>travel</b> is no exception.</span></div>
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<span style="font-size: small;">The role of <b>social media</b> now plays a key part in the consumers travel experience; from how they<b> research and book </b>their <b>holiday</b>, on-going <b>engagement</b> while they’re travelling to post <b>reviews</b>.</span></div>
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<span style="font-size: small;">The travel and<b> tourism industry</b> depends heavily on word-of mouth and the spread of opinions – social networks provide the perfect platform to do this. Social networking is one of the most powerful forces driving<b> travel planning</b> today (PhocusWright), failure to adopt could be fatal.</span></div>
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<span style="font-size: small;"><b>Highlight</b>:</span></div>
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<span style="font-size: small;">52% of <b>Facebook</b> users said their friend’s photos inspired their holiday choice and travel plans</span></div>
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<span style="font-size: small;">70% of global consumers say <b>online consumer reviews</b> are the second most trusted form of advertising.</span></div>
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<img alt="" class="aligncenter wp-image-13753" height="2568" src="http://www.trecebits.com/wp-content/uploads/2012/06/turismo.jpg" title="turismo" width="591" /></div>
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<span style="font-size: small;">Follow us <a href="https://twitter.com/#%21/DuniraStrategy" target="_blank">@DuniraStrategy</a></span></div>Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-58934203667424978772012-06-15T16:23:00.001+01:002012-06-18T11:40:05.036+01:00Yemen. One Country... Many destinations<div style="margin: 0; overflow: hidden; padding: 0; width: 500px;">
<a href="http://www.flickr.com/photos/dunirastrategy/6883025146/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen 01 Aidan Old City of Sanaa at dusk"><img alt="Yemen 01 Aidan Old City of Sanaa at dusk" src="http://farm8.staticflickr.com/7065/6883025146_96e9a457f0_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7029142197/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen 03"><img alt="Yemen 03" src="http://farm7.staticflickr.com/6234/7029142197_7005f2ef24_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7029142771/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen 02 Old Sana'a"><img alt="Yemen 02 Old Sana'a" src="http://farm7.staticflickr.com/6034/7029142771_163a5e2509_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/6949604668/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen 10"><img alt="Yemen 10" src="http://farm8.staticflickr.com/7089/6949604668_21f497bb74_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7095676547/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen 09"><img alt="Yemen 09" src="http://farm8.staticflickr.com/7064/7095676547_d607e2d3c2_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7095677097/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 0 10px 0; width: 75px;" title="Yemen 08"><img alt="Yemen 08" src="http://farm8.staticflickr.com/7212/7095677097_baafc09b56_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><br />
<a href="http://www.flickr.com/photos/dunirastrategy/6949606330/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen 07"><img alt="Yemen 07" src="http://farm8.staticflickr.com/7091/6949606330_b38cacb454_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7095678267/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen 06"><img alt="Yemen 06" src="http://farm6.staticflickr.com/5464/7095678267_c627a66fb3_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7095679025/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen 05"><img alt="Yemen 05" src="http://farm6.staticflickr.com/5461/7095679025_3481f2a103_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7095777831/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen Tourism Promotion Board - One country... Many destinations..."><img alt="Yemen Tourism Promotion Board - One country... Many destinations..." src="http://farm8.staticflickr.com/7043/7095777831_db94978a63_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7163653906/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen"><img alt="Yemen" src="http://farm6.staticflickr.com/5325/7163653906_5bb4004bf4_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7163645930/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 0 10px 0; width: 75px;" title="Yemen"><img alt="Yemen" src="http://farm8.staticflickr.com/7242/7163645930_0882ce2cfe_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><br />
<a href="http://www.flickr.com/photos/dunirastrategy/7163650098/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen"><img alt="Yemen" src="http://farm6.staticflickr.com/5327/7163650098_15a194f20e_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7163648304/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen"><img alt="Yemen" src="http://farm9.staticflickr.com/8160/7163648304_ee92d3a146_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7351249970/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen"><img alt="Yemen" src="http://farm9.staticflickr.com/8026/7351249970_3919f8bebd_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7351248280/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen"><img alt="Yemen" src="http://farm8.staticflickr.com/7079/7351248280_4554216f51_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7166031253/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen"><img alt="Yemen" src="http://farm9.staticflickr.com/8162/7166031253_b4a0120e7c_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7166023089/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 0 10px 0; width: 75px;" title="Yemen"><img alt="Yemen" src="http://farm8.staticflickr.com/7086/7166023089_eb7edba413_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><br />
<a href="http://www.flickr.com/photos/dunirastrategy/7351232520/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen"><img alt="Yemen" src="http://farm8.staticflickr.com/7212/7351232520_39ce043bb0_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><a href="http://www.flickr.com/photos/dunirastrategy/7166020241/in/set-72157629336049778/" style="display: block; float: left; height: 75px; padding: 0 10px 10px 0; width: 75px;" title="Yemen"><img alt="Yemen" src="http://farm8.staticflickr.com/7097/7166020241_4d0f937df1_s.jpg" style="border: none; height: 75px; margin: 0; padding: 0; width: 75px;" /></a><br />
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<a href="http://www.flickr.com/photos/dunirastrategy/sets/72157629336049778/">Yemen</a>, a set on Flickr.</div>
Dunira Strategy is the Representative office for Yemen's Ministry of Tourism in the UK and Ireland.Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-35622106057995860412012-06-01T11:04:00.001+01:002012-06-01T16:44:39.344+01:00I love... City branding<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgPLR2TcYxnZTd7nlMrBEjJVfqRbtsXAPsieBsQ9Yc6CRbFXkSfkL7OwZWhLWLNbEwRq2J3-UyaNOjkt9pXpVORN_aad_aFEKGNprU5Bc9EyRQwpSlSvQqU8Kc7XxuUt3BQ_enI-UAXI3y/s1600/I+love+my+city.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgPLR2TcYxnZTd7nlMrBEjJVfqRbtsXAPsieBsQ9Yc6CRbFXkSfkL7OwZWhLWLNbEwRq2J3-UyaNOjkt9pXpVORN_aad_aFEKGNprU5Bc9EyRQwpSlSvQqU8Kc7XxuUt3BQ_enI-UAXI3y/s640/I+love+my+city.png" width="640" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: left;"><span style="font-size: small;"><span class="hps">The</span> <b><span class="hps">City</span> <span class="hps">Branding</span></b> is a <span class="hps">hot topic</span> <span class="hps">around the</span> <span class="hps">world and this</span> <span class="hps">year is especially important</span> <span class="hps">for</span> <span class="hps"><b>London </b>because of</span> <span class="hps">the <b>Olympics</b>.</span> <span class="hps">The truth</span> <span class="hps">is, however, that the</span> <span class="hps"><b>City</b></span><b> <span class="hps">Branding</span></b> <span class="hps">is not new</span>, it <span class="hps">has been practiced</span> <span class="hps">for many</span> <span class="hps">years and</span> <span class="hps">not just</span> <span class="hps">for the big</span> <span class="hps">cities.</span><br />
<br />
<span class="hps">In the words of</span></span> <span style="font-size: small;"> <b><span class="hps">Simon</span> <span class="hps">Anholt</span></b><span class="atn">, <i>“All places whether they are countries, cities, states or regions are brands and all have a reputation brand image</i></span><i>”.</i><br />
<br />
<span class="hps">Every city</span></span> <span style="font-size: small;">, country or <span class="hps">region should</span> <span class="hps">define their</span> <span class="hps"><b>brand strategy</b> to</span> <span class="hps"><b>differentiate</b> themselves</span>. <span class="hps">It is</span> <span class="hps">necessary to <b>communicate</b></span> <span class="hps">the</span> <b><span class="hps">differentiating attributes</span></b> <span class="hps">and</span> <b><span class="hps">socio-</span>cultural <span class="hps">values</span></b>. <span class="hps">Why?</span><br />
<br />
<span class="hps">An effective<b> City</b></span></span> <span style="font-size: small;"><b> <span class="hps">Branding</span></b> will serve to <b><span class="hps">attract</span> </b><span class="hps"><b>tourists</b>, students</span>, investors, <span class="hps">entrepreneurs,</span> <span class="hps">cultural and sporting events</span> <span class="hps">and all this</span> <span class="hps">will help the</span> <b><span class="hps">economic and social growth</span> </b><span class="hps"><b>of the city</b>.</span><br />
<br />
<span class="hps">The most imperative part of</span></span> <span style="font-size: small;"> <span class="hps">this strategy</span> <span class="hps">is to convert</span> <span class="hps">the identity</span> <span class="hps">and uniqueness</span> <span class="hps">of the city in</span> <span class="hps">a slogan</span>, a logo <span class="hps">that is able to</span> <span class="hps">create</span> <span class="hps">a positive perception</span> <span class="hps">the eyes of the <b>target audience</b>.</span><br />
<br />
<span class="hps">What is the target audience</span></span><span style="font-size: small;">? <span class="hps">The target audience</span> <span class="hps">is not exclusively</span> <span class="hps">those who</span> <span class="hps">the city</span> wants to attract, <span class="hps">but also</span> <span class="hps">the <b>citizens</b> themselves.</span> <span class="hps">The strategy for</span> <span class="hps">the</span> <b><span class="hps">City</span> <span class="hps">Branding</span></b> should be <span class="hps">well received</span> <span class="hps">and accepted</span> <span class="hps">by the citizens of</span> <span class="hps">the city itself.</span> <span class="hps">Otherwise, without their support, the</span> <span class="hps">strategy</span> will <span class="hps">fail in</span> <span class="hps">the <b>implementation phase</b></span>, as in <span class="hps">any business.</span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: left;"><span style="font-size: small;"><span class="hps">A good strategy</span> will <span class="hps">improve</span> <b>citizens’<span class="hps"> self-esteem</span></b> <span class="hps">and their <b>identification</b> with the</span> <span class="hps">city.</span><br />
<br />
<span class="hps">Considering this, one cannot forget the great</span></span> <span style="font-size: small;"> <span class="hps">importance the</span> <b><span class="hps">Social</span> <span class="hps">Media</span></b>. <span class="hps">The success of brand imaging becomes obvious when <b>viral marketing</b> begins to be undertaken by the citizens themselves - proud to share their</span><b> </b><span class="hps"><b>identity</b> with the</span> <span class="hps">world through <b>social media platforms </b>- and followed by the rest of the target audience.</span><br />
<br />
<span class="hps">Finally</span></span> <span style="font-size: small;">, it is not <span class="hps">enough to just</span> <span class="hps">create</span> <b><span class="hps">City</span> <span class="hps">Branding</span></b> <span class="hps">and let it run</span>.<br />
<span class="hps">This strategy, as</span></span> <span style="font-size: small;"> is the case with <span class="hps">all strategies,</span> <span class="hps">must</span> <span class="hps">be monitored</span> <span class="hps">and controlled</span> <span class="hps">to correct</span> <span class="hps">the any mistakes </span>and <span class="hps">deviations.</span><br />
<br />
<span class="hps">The</span></span> <span style="font-size: small;"> <b><span class="hps">City</span> <span class="hps">Branding</span></b> must be <span class="hps">continuously updated.</span> Humans evolve, <span class="hps">societies evolve</span>, <span class="hps">so too should the</span> <b><span class="hps">city</span> brand</b><span class="hps">.</span></span><br />
<br />
</div><iframe width="635" height="360" src="http://www.youtube.com/embed/fBOK0r7rLvc" frameborder="0" allowfullscreen></iframe><br />
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: right;"><a href="http://www.blogger.com/goog_449869040"><i><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span class="hps">David Terr</span></span><span style="font-size: small;"><span class="hps" style="font-family: Arial,Helvetica,sans-serif;"><span lang="ES-TRAD" style="line-height: 115%;">ó</span></span></span></i></a><span style="font-size: small;"><span class="hps"><a href="mailto:david@dunira.com" target="_blank"><i>n</i></a> </span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: right;"><span style="font-size: small;"><span class="hps"><a href="https://twitter.com/#%21/DavidTerron" target="_blank">@DavidTerron</a> </span></span></div>Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-78080521276074327312012-05-25T13:17:00.000+01:002012-05-25T15:01:40.319+01:00Summit to think about... Has tourism on Everest peaked?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPoUGLDjojqszps5Vc6Up1_MK-dPLKomqe84ZSXUyi4-auEIKBVlXZO6rbPIF3-4Rv7iDPpQ-xeT7pljK4ljbnquJLT-00wxX1SIb7jPbeQVVedj32i9mqXlMlF0ttGNWAJYXdzwxScO3t/s1600/Everest+article+pic.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPoUGLDjojqszps5Vc6Up1_MK-dPLKomqe84ZSXUyi4-auEIKBVlXZO6rbPIF3-4Rv7iDPpQ-xeT7pljK4ljbnquJLT-00wxX1SIb7jPbeQVVedj32i9mqXlMlF0ttGNWAJYXdzwxScO3t/s1600/Everest+article+pic.png" /></a><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">The recent revelation of the number of permits to climb
Mount Everest (Chomolungma) this spring, an increase of 28% on last year’s
allocation, made me think about the classic question: how do you prevent
tourists destroying the very place that attracted them in the first place? </span><br />
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<span style="font-size: small;">While
it took 30 years for the first 150 climbers to reach the summit of Everest, this
was exceeded in a single day in May 2010, with 169 climbers making the top, and
with them come the problems associated with increased accessibility to the
world’s highest mountain.</span></div>
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<span style="font-size: small;">Its
growing reputation as “the world’s highest garbage site” describes what is
arguably the most notorious issue; litter from the hundreds of people leaving
oxygen tanks, food packaging and tents in their wake. But this is not the only
problem affecting the sustainability of ecotourism on Everest, which is part of
<a href="http://whc.unesco.org/en/list/120">Sagarmatha National Park UNESCO
World Heritage Site</a>.</span></div>
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<span style="font-size: small;">Successful
management of ecotourism is defined as creating a relationship between <b>people</b>, <b>resources</b> and <b>tourism</b>,
in which each can contribute positively to the other.</span></div>
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<span style="font-size: small;">In terms of socio-economic benefits, the
permit alone, which allows entry to the Everest area from the south via Nepal,
costs between $10,000 and $25,000 per person. There are approximately 2,500
Sherpa people living within the national park, who rely on tourism to make
their living and whose cultural heritage is also valued under the park’s UNESCO
World Heritage status. Reducing visitor numbers would compromise their
livelihoods, but is it right that they should continue to endanger their lives
for the increasing number of less experienced climbers attempting to conquer
the mountain?</span></div>
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<span style="font-size: small;">A recent article in <a href="http://www.guardian.co.uk/" target="_blank">The Guardian</a> also brought up concerns over the “overcrowding” of Everest. Every May,
several hundred inspired people will try for the summit in one of the<span lang="EN-US"> </span>weather windows, resulting in dangerous
bottlenecks packed with climbers, the reality of which was sadly demonstrated
by the death of four climbers in May, raising the question: has the mountain
become too accessible?</span></div>
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<span style="font-size: small;">We are often told to “take only photographs
and leave only footprints”, but is that actually one of the problems here? Besides
the rubbish left behind by climbers, the degradation caused by increased
footfall is also evident, threatening biodiversity as well as the aesthetic
value of this area of “stunning natural beauty”, as described by Sir Chris
Bonington. </span></div>
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<span style="font-size: small;"><br /></span></div>
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<span style="font-size: small;">Where to draw the line? Balancing tourism
and conservation.</span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">Not everyone believes huge numbers of
visitors will be detrimental to Everest: “Unquestionably Nepal wants the money
and locals want the money - they want people to come” (George Martin, <a href="http://everestnews.com/" target="_blank">EverestNews.com</a>).
Indeed, small scale tourism elsewhere has been found to be inappropriate or
unsustainable socio-culturally in the wrong circumstances. For example in the
Tufi region of Papua New Guinea, inter-clan balance was disrupted when one clan
began to profit materially from the operation of traditional-style guest houses.
Conflicts intensified further when well-meaning foreign agencies provided the
operators with motor boats and other aid. In contrast, large scale tourism may
in some circumstances prove sustainable. Some of the major European tour
operators, for example, successfully endeavor to ensure that their clients do
not contribute to negative socio-cultural and environmental impacts in the
destinations that they visit.</span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin-right: -0.05pt; text-align: justify;">
<span style="font-size: small;">Carrying capacities can be raised through appropriate
management and some believe that the best strategies are those which concentrate
large numbers of visitors in a small area. In South Africa’s Kruger National
Park, for example, the 700,000 annual visitors are restricted almost entirely
to just 4% of the land. Although limiting visitor numbers by permit undoubtedly prevents wide-spread
degradation, concentrated visitation to the prime sites used in ecotourism often
still results in an unacceptable level of degradation. The absence of adequate
environmental assessments and site audits can lead to “self-destructive
ecotourism”. </span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">
<span style="font-size: small;"><br /></span></div>
<div align="center" class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; text-align: center;">
<span style="font-size: small;"><i>“The assessment of a particular tourist product as
good or bad does not depend on scale, but rather on the effectiveness of the
management practices that are applied to the circumstances of each individual
destination</i>”</span></div>
<div align="right" class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; text-align: right;">
<span style="font-size: small;">(Weaver, 2001)</span></div>
<div align="right" class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; text-align: right;">
<br /></div>
<div align="right" class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; text-align: right;">
<i><span style="font-size: small;"><a href="mailto:corinne@dunira.com" target="_blank">Corinne Doff </a></span></i></div>
<div align="right" class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; text-align: right;">
<span style="font-size: small;"><i><a href="https://twitter.com/#%21/CorinneDoff" target="_blank">@CorinneDoff</a></i></span></div>Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-15579704732364797252012-05-21T11:59:00.000+01:002012-05-21T12:02:22.839+01:00Iraq - Restoring peace in paradise<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;">
<span style="font-size: small;">It’s a pity that fewer than half the leaders of the <b>Arab League</b> made it
to the Summit in <b>Baghdad</b> in March, as they would have found a city transformed. </span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLAKa2-mEieCG_TFtNsU4k_n9674ZAQ3uXMsxKaUyjOXMh5UTrxpnEofh8s2nU1IqW9JWWu_HdVtoCXFt4GzYELZJMJGFXVjzKmLOnxvNhcuPBBPOyWOaRBWtVUq1SvAC5tWBCfIerM08I/s1600/IMG_3611+blog.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLAKa2-mEieCG_TFtNsU4k_n9674ZAQ3uXMsxKaUyjOXMh5UTrxpnEofh8s2nU1IqW9JWWu_HdVtoCXFt4GzYELZJMJGFXVjzKmLOnxvNhcuPBBPOyWOaRBWtVUq1SvAC5tWBCfIerM08I/s400/IMG_3611+blog.jpg" width="400" /></a></td></tr>
<tr align="right"><td class="tr-caption"><i><span style="font-family: Arial,Helvetica,sans-serif; font-size: x-small;">Masgouf in Baghdad</span></i></td></tr>
</tbody></table>
<span style="font-size: small;">There as a guest of the <b>Tourism Board of Iraq</b>, I visited <b>Baghdad</b> for
the third time in March. It was a different experience to my last visit, when
<b>American tanks</b> still sat outside Iraqi ministries and I had to stay in a hotel
surrounded by concrete barricades and armed guards. Now it was possible to stay
in a small boutique hotel and openly walk along the <b>Corniche</b> to select the
perfect fish for my <b>Masgouf</b>.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;">All the old Baghdad hotels, such as the Mansour, have been upgraded,
whilst leading international companies, including Coral and Rotana, are
advancing their plans to establish new 5* hotels.</span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;">With a renewed relationship between the <b>Tourism Board</b> and <b>Ministry of
Tourism and Antiquities</b>, there is a new optimism amongst officials, even though
the annual number of Western tourists to <b>Baghdad</b> remains below 1,000, with the
UK’s Hinterland Travel still leading the way. The more than a million <b>Iranian
visitors</b> represent more than 90% of arrivals and they demonstrate that <b>Iraq</b>
already has the infrastructure to accommodate many people, especially in the
remarkable <b>World Heritage sites</b>, where <b>UNESCO</b> is helping to <b>develop tourism
management plans</b> for <b>Babylon</b> and <b>Najaf</b>. <b>Scotland’s Royal Botanic Garden</b> is
leading an international team to regenerate the <b>Marshes</b>, reputedly the <b><i>Garden of Eden</i></b>, which will in the future
become once again a major tourism destination: ‘<b>Paradise Restored</b>’.</span></div>
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<br /></div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrCbKagIE9WYqxWTTgOQ8tg-JEGJiIcTFpZbyXgcPW-36UNeyCQVGFejXI9JkUeX8Hl0hNxoGtllDeePLLFQalpA3In6hiqbYyXGE6HaMe5jZcWP6SsdFgfP1xRHRw5qy5-sc6rVComC0K/s1600/IMG_3526+blog.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrCbKagIE9WYqxWTTgOQ8tg-JEGJiIcTFpZbyXgcPW-36UNeyCQVGFejXI9JkUeX8Hl0hNxoGtllDeePLLFQalpA3In6hiqbYyXGE6HaMe5jZcWP6SsdFgfP1xRHRw5qy5-sc6rVComC0K/s400/IMG_3526+blog.jpg" width="400" /></a></td></tr>
<tr align="right"><td class="tr-caption"><i><span style="font-family: Arial,Helvetica,sans-serif; font-size: x-small;">Yezidi village in Kurdistan</span></i></td></tr>
</tbody></table>
<span style="font-size: small;">Meanwhile in the North, the <b>Kurdistan</b> Regional Government is managing
to attract many Western visitors. <b>Divan</b> and <b>Rotana</b> have both recently opened world
class 5* hotels in <b>Erbil/Hewlêr</b>, although if you want an authentic <b>Kurdish
experience</b>, you’d opt for the enchanting Chwarchra Hotel with its famous
restaurant just a short stroll from the 10,000 year old Citadel, the
restoration of which is also being supported by <b>UNESCO</b>. Elsewhere in the city,
the trendy Mamounia Sky Bar at the Noble Hotel is the kind of place you might
find in <b>Beirut</b>; surely it won’t be long before Hg2 discovers this city too!
Locally run The Other Iraq Tours remains the leading DMC in Kurdistan.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Sinjar/Shingal</b>, the KRG-administered province in the northwest of <b>Iraq</b>
is perhaps one of the most exciting prospects for <b>tourism in Iraq</b>. Key to the
old Camel Road between <b>Isfahan</b> and <b>Aleppo</b>, it is now almost unknown, but it is stable
and a mosaic of civilizations with <b>Yezidi villages</b> and archaeological sites in
every corner. It is mountainous and extraordinarily beautiful. </span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;">The leaders of the <b>Arab League</b> need to <b>visit Iraq</b> soon – before it is
overrun with tourists.</span><br />
<br />
<span style="color: #1f497d; font-family: "Calibri","sans-serif"; font-size: 11pt;"><span style="color: black; font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">A
version of this article also appeared in </span><b><i style="font-family: Arial,Helvetica,sans-serif;">TTG MENA</i></b><span style="font-family: Arial,Helvetica,sans-serif;"> in May. <a href="http://bit.ly/JJz4xv" target="_blank">Read here</a></span></span></span></div>
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</div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: right;">
<span style="font-size: small;"><i><a href="mailto:benjamin@dunira.com" target="_blank">Benjamin Carey</a></i></span><br />
<span style="font-size: small;"><i><a href="https://twitter.com/#%21/DuniraStrategy" target="_blank">@DuniraStrategy</a> </i></span></div>Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-71357172780325826042012-05-08T16:52:00.001+01:002012-05-08T16:55:40.515+01:00The Real Champions of Yemen<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: justify;">
<span style="font-size: small; line-height: 115%;">Despite the challenges faced by <b>Yemen</b> recently, <b>Dunira Strategy</b> who represent <b>Yemen Tourism Promotion Board</b> (YTPB) in the UK and Ireland, have been working on some exciting projects to help <b>broaden perceptions</b> and share an insight into this mesmerising country. </span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: justify;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: justify;">
<span style="font-size: small; line-height: 115%;">An all-star cast including <b>Ewan McGregor</b>, <b>Emily Blunt</b> and <b>Kristin Scott Thomas</b> offer a glimpse into the captivating world of <b>Yemen</b> in the new movie <b>Salmon Fishing in the Yemen</b>. The film was recently released in the UK, following its successful release in the US, where the gross takings stood at more than $4 million. Dunira Strategy has facilitated the production of an advert promoting tourism in Yemen which is being shown in cinemas across the UK throughout the screening of the movie. Viewed by an estimated 75,000 cinema-goers in the first week alone, audiences have been charmed by the rich sights of the country. </span></div>
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<span style="font-size: small;"></span><br />
<span style="font-size: small;"><iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/67V3pgTK0-4" width="640"></iframe></span></div>
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<span style="font-size: small;"></span><br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: small; line-height: 115%;">Another initiative which will win the attention of audiences will be the showcasing of <b>Yemen’s seven Olympic athletes</b> in a series of personal portraits, stories and interviews published through a range of social media channels including an interactive blog tracking the athletes’ progress during <b>London 2012</b>. By showcasing the athletes home regions, the development of their career paths, training and ultimately performance at the Olympics we will gain exposure into the diversity of the country and potential that it holds. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: small; line-height: 115%;"><b>Yemen Tourism Promotion Board</b> Executive Director Fatima al-Huraibi commented: “The last year has been difficult for Yemen. But when we are ready to welcome back our friends in Europe and the rest of the world, letting them know that there is far more to Yemen than the revolution will be key to success. Our involvement in these innovative projects can help us achieve that and they present a great opportunity for Yemen to demonstrate its rich heritage and tourism offer. Tourism is the industry that can offer perhaps the greatest opportunities for <b>sustainable social and economic development in Yemen</b>.”</span></div>
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<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: small; line-height: 115%;"><b>Dunira Strategy</b> has experienced continued interest in <b>Yemen as a tourist destination</b> from journalists, the media as well as individuals and groups. Exhibitions such as the <b>Arabian Travel Market, </b>and<b> World Travel Market </b>due to take place in London in November, are essential in helping Yemen educate the industry about its tourism capabilities. </span><br />
<span style="font-size: small; line-height: 115%;">Any queries can be directed to <a href="mailto:yemen@dunira.com">yemen@dunira.com</a>. </span><br />
<span style="font-size: small; line-height: 115%;">Follow us on Twitter <a href="https://twitter.com/#%21/DuniraStrategy/" target="_blank">@DuniraStrategy </a></span></div>
<div class="MsoNormal" style="text-align: right;">
<span style="font-size: small; line-height: 115%;"><a href="mailto:georgina@dunira.com" target="_blank"><i>Georgina Jamieson</i></a></span><br />
<span style="font-size: small; line-height: 115%;"> </span></div>
</div>Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-61218576342875517442012-04-27T14:13:00.000+01:002012-04-27T14:13:35.827+01:00Our experience on a map<div style="color: black; font-family: Arial,Helvetica,sans-serif; text-align: justify;">
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<![endif]--><span style="font-size: small;"><span class="" id="result_box" lang="en"><span class="hps">Many people dream of</span> <span class="hps">going around the</span> <span class="hps"><b>world</b>.</span> <span class="hps">Fortunately, our</span> <span class="hps">work gives us</span> <span class="hps">the opportunity to visit</span> <span class="hps">many different</span> <span class="hps"><b>countries</b>.</span> <span class="hps">We love our work</span><span> </span><span class="hps">and</span> <span class="hps">we are proud to</span> <span class="hps">help</span> <span class="hps">the <b>preservation of</b></span><b> </b><span class="hps"><b>protected areas</b>,</span> <b><span class="hps">cultural and natural heritage</span></b> <span class="hps">and</span> <b>promote</b><span class="hps"><b></b> the <b>development of</b></span><b> </b><span class="hps"><b>emerging destinations</b> around the world.</span><br /> <span class="hps"> </span></span></span></div>
<div style="color: black; font-family: Arial,Helvetica,sans-serif; text-align: justify;">
<span style="font-size: small;"><span class="" id="result_box" lang="en"><span class="hps"></span></span></span><span style="font-size: small;"><span>We have a <b>network</b> of
associate experts and <b>international consultants</b> on <b>six continents</b> and have
<b>professional experience</b> in more than <b>forty countries</b>, including: </span><span>Armenia, Belgium, Belize, Bhutan, China, Croatia, Cyprus,
Dominican Republic, Egypt, Eritrea, England, Faroe Islands, France,
Gambia, Georgia, Germany, Grenada, India, Iran, Iraq, Ireland, Laos,
Lebanon, Liberia, Malta, Mexico, Montenegro, Morocco, Nepal, Nigeria,
Pakistan, Palestine, Poland, Russia, Rwanda, Scotland, Serbia, Sierra
Leone, Slovakia, Slovenia, South Africa, Spain, Switzerland, Trinidad
& Tobago, Tunisia, Turkey, Ukraine, USA, Yemen.</span></span></div>
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<div style="color: black; font-family: Arial,Helvetica,sans-serif; text-align: justify;">
<span style="font-size: small;"><span class="" id="result_box" lang="en"><span class="hps">Have a look at our brand new experience map below, soon to be published on our website. In green are our <b>current and most recent projects</b>. Our <b>past projects</b> are in purple.</span><span class="hps"></span></span></span><span style="font-size: small;"><span> </span></span></div>
<br />
<iframe frameborder="0" height="360" marginheight="0" marginwidth="0" scrolling="no" src="http://maps.google.co.uk/maps/ms?msa=0&msid=204802501014933393763.0004bd7c3e72b6eb25ea8&ie=UTF8&ll=18.179008,-2.539524&spn=87.677398,237.893875&t=m&output=embed" width="640"></iframe><br />
<small>View <a href="http://maps.google.co.uk/maps/ms?msa=0&msid=204802501014933393763.0004bd7c3e72b6eb25ea8&ie=UTF8&ll=18.179008,-2.539524&spn=87.677398,237.893875&t=m&source=embed" style="color: blue; text-align: left;">Dunira Strategy - Our Projects</a> in a larger map</small><br />
<br />
<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;">
<span style="font-size: small;"><span class="" id="result_box" lang="en"><span class="hps">If you need</span> <span class="hps">more information do not</span> <span class="hps">hesitate to contact</span> <span class="hps">us: </span></span><a href="mailto:info@dunira.com" style="color: purple;"><span>info@dunira.com</span></a><span class="" id="result_box" lang="en"><span class="hps"></span><br /> <span class="hps">Follow us on</span> <span class="hps">Twitter:</span> <a href="https://twitter.com/DuniraStrategy" target="_blank"><span class="hps">@</span><span class="hps">DuniraStrategy</span></a></span></span></div>Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-57765327115777928602012-04-19T16:43:00.000+01:002012-04-19T16:43:58.615+01:00Salmon Fishing in the Yemen: A Slippery Debait<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small; line-height: 115%;">So what exactly is the <b>fishy business</b> surrounding the soon to be released in the <b>UK</b> (tomorrow actually – 20<sup>th</sup> April) film: <b><i>Salmon Fishing in the Yemen</i></b>? The joint forces of Ghillie (term used for a professional fisherman that works the river, obviously!) McGregor and beauty Blunt are playing politics on the screen and the film is causing a swirl off-screen.</span></div>
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<span style="font-size: small; line-height: 115%;">The splashing issue is that the <b>film</b> was shot mainly in <b>Morocco</b> and <b>Scotland</b> and not actually in <b>Yemen</b>, of course the country upon which the book and film are based. It must have been assumed by the director (<span class="body">Lasse Hallström - What's Eating Gilbert Grape, Chocolat) and crew</span> that should it have been filmed in <b>Yemen</b>, the ebb and flow of the Arab Spring would not quite have offered the relaxing background setting required for the smooth and hypnotising flick of a fishing rod. </span></div>
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<span style="font-size: small; line-height: 115%;">In comparison to the <b>River Spey</b> in the North East of Scotland, which was one of the main <b>filming locations</b> and whose toughest challenges for the film crew and cast may have been a shaggy Highland cow blocking the road, <b>Yemen</b> may have been a touch too thrilling. It is just such a pity that the <b>enchanting country</b> could not feature more in the <b>movie</b>. Film-goers are being robbed of seeing the <i>reel</i> sites of <b>Yemen</b> that would have been at home in this satirical and sophisticated rom-com – gutting!</span></div>
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<span style="font-size: small; line-height: 115%;">Nonetheless, I am looking forward to seeing Ghillie McGregs in action and at least <b>film</b> critics thus far have said that the <b>filming locations</b> are convincing and realistic. Luckily, for those going to watch the movie at one of the <b>248 cinema screens across the UK and Northern Ireland</b> which is screening <b>Yemen Tourism Advert</b>, facilitated by <b>Dunira Strategy</b> and produced by Digital Cinema Media (DCM), you will taste an amuse bouche of what <b>Yemen</b> is really like and will most definitely be hooked.</span></div>
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<span style="font-size: small;"><i><a href="mailto:georgina@dunira.com" target="_blank">Georgina Jamieson</a></i></span><span style="font-size: small; line-height: 115%;"> </span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/67V3pgTK0-4?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="font-size: small; line-height: 115%;">Please watch the <b>advert</b> on </span><span style="font-size: small;"><a href="http://youtu.be/67V3pgTK0-4">http://youtu.be/67V3pgTK0-4</a> and follow the <a href="http://www.youtube.com/yementourismpromo" target="_blank"><b>Yemen Tourism Promotion Board YouTube Channel</b></a>.</span></div>
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<span style="font-size: small; line-height: 115%;">Follow us on Twitter: <a href="https://twitter.com/#%21/dunirastrategy" target="_blank">@dunirastrategy</a> <a href="https://twitter.com/#%21/georginajam" target="_blank">@GeorginaJam</a></span></div>
</div>Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com3tag:blogger.com,1999:blog-7487781772306494424.post-74576021944146300252012-04-05T13:12:00.001+01:002012-04-05T13:23:45.889+01:00Tourism and the Myth of the Cave<div style="font-family: Arial,Helvetica,sans-serif;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFNPKgt25hbGoVA-ypp7-pHZoRvk9_QePGNLmVt_FQA6FshXZ7K0MAe4uWflfm6R1VxpmZij5TmF7kiWiDfTbcXjcN_rZAMpfKdAHs3WKZZ3Km0G8dCKKfNIvUNLxOLZQQFT5BelYbDhEg/s1600/0.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFNPKgt25hbGoVA-ypp7-pHZoRvk9_QePGNLmVt_FQA6FshXZ7K0MAe4uWflfm6R1VxpmZij5TmF7kiWiDfTbcXjcN_rZAMpfKdAHs3WKZZ3Km0G8dCKKfNIvUNLxOLZQQFT5BelYbDhEg/s400/0.jpg" width="400" /></a></td></tr>
<tr align="right"><td class="tr-caption"><span style="font-size: x-small;"><i style="font-family: Arial,Helvetica,sans-serif;">Shadows seen by the prisoners</i></span></td></tr>
</tbody></table>
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<span style="font-size: small;">The <b>caveman</b> was unaware of the outside world. <b>Cavemen</b> could
not move their bodies or turn their heads because since children they were tied
up with ropes around the legs and by the neck. They could only look ahead to
the <b>shadows</b> cast by the fire on the walls of the cave. If they said
something, the echo of the cave imperfectly reproduced the sound of their
voices and they were led to believe that their own shadows were replying to
them. These men were<b> missing the world</b> that was out there, above their
heads.</span></div>
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<span style="font-size: small;">Something similar happens in the current <b>tourism sector</b> without <b>Social Media</b>. A <b>destination</b> without a <b>Social Media Strategy</b> suffers the same
reality and <b>ignorance</b> that those cavemen endured. Organizations without a
<b>Social Media Strategy</b> are missing a wonderful world where they can find
<b>opportunities</b>, <b>communicate</b> with others and learn and share things more than
shadows cast on the walls of the cave. This is important in all sectors,
but especially important in the <b>tourism sector</b>, where emitter and receiver are
separated, sometimes by a few miles and others by thousands of miles.</span></div>
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<span style="font-size: small;">When an organization decides to take a <b>social
step</b>, to listen to others, to <b>provide solutions to needs</b> and does not just look
at those shadows, then it begins to acquire its <b>own audience</b>.</span><br />
<span style="font-size: small;">Having an <b>audience</b> itself is extremely important because it gives an organization
the <b>power to control</b> something highly valued in a science – its <b>marketing</b>. Certain
<b>social networks</b>, are full of uncontrollable <b>social factors</b> and it is imperative
to patrol and control this.</span><br />
<span style="font-size: small;">The opportunities offered by a well developed <b>Social Media Strategy</b> are valuable
if you know <b>how to make these results a reality</b>. It’s worth.</span></div>
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<span style="font-size: small;">Do not let yourself fall into the depths of the cave. Break your chains<b>, experience</b> the
world,<b> see</b> colors,<b> feel</b> the sun on your face,<b> breathe</b> in the sea breeze and...<b> communicate your experience</b> to an
<b>audience</b> that is waiting for you. <b>Be social</b>.</span></div>
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<span style="font-size: small;"><a href="mailto:david@dunira.com" target="_blank"><i style="color: purple;">David Terr<span class="short_text" id="result_box" lang="es"><span class="hps">ó</span></span>n</i></a></span></div>Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com0tag:blogger.com,1999:blog-7487781772306494424.post-23323170223850797892012-03-13T16:33:00.002+00:002012-03-14T10:48:26.740+00:00Making tracks - Belize's ‘Forgotten South’<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;">
<span style="font-size: small; line-height: 115%;">River to reef, mountain to mangrove... Dunira’s Corinne Doff travelled to <b>Belize</b> last
month to look at the <b>ecotourism market</b>.</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHg1fO92Fruw9Dn04C9R-UtowIUbGJ9ZZQViCVhaUmugCIx0Qtre_CtjbEuCiSv-ypmzy6D22A8rlzJ5rS0AIl3a4_6RO7R2qAkTWTXZW4VbZrTUu89CVTKRMswgN6vOfM-zp76-jDrvFf/s1600/jaguar+belize.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHg1fO92Fruw9Dn04C9R-UtowIUbGJ9ZZQViCVhaUmugCIx0Qtre_CtjbEuCiSv-ypmzy6D22A8rlzJ5rS0AIl3a4_6RO7R2qAkTWTXZW4VbZrTUu89CVTKRMswgN6vOfM-zp76-jDrvFf/s400/jaguar+belize.jpg" width="400" /></a></td></tr>
<tr align="right" style="font-family: Arial,Helvetica,sans-serif;"><td class="tr-caption"><span style="font-size: x-small;"><i style="color: black;"><span style="line-height: 115%;">Jaguar
track in Bladen Nature Reserve, Toledo</span></i></span></td></tr>
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<span style="font-size: small; line-height: 115%;">Over 70% of Belize’s
landmass is comprised of natural areas, 40% of which are protected reserves. In
a country so rich in biodiversity, it is unsurprising that <b>ecotourism</b> is one of
the most financially valuable sectors of Belize’s economy, with 14% of all <b>tourists</b>
visiting its natural protected areas. The majority of these visits are centred
around a few ‘honeypot’ destinations with little push towards spreading the
flow elsewhere in the country. Belize’s southern-most district, Toledo, boasts
some of the country’s most richly biodiverse and <b>pristine rainforest</b>, while
pine ridge <b>savannahs</b> and <b>mangrove</b> surround coastal lagoons, from which the
stunning <b>Sapodilla Cayes</b> can be reached. But, despite Toledo’s multitude of
attractions, only 2% of visitors to <b>Belize</b> venture to the <b>‘Forgotten South’</b>. </span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGooEsRqaju_Lw9ygEDa9cpk944guyBDzShC5Q4zOj2XiglTE-UxfuKMS72pTSwwSzpfgcgVF5ryoGZGCp3nNcToMsYt_xFHYGPBtCSDq9uwK66QlYqayXfai8hGs01B7sDZKcnHmtrYU6/s1600/cocoa+Balize+jpg.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGooEsRqaju_Lw9ygEDa9cpk944guyBDzShC5Q4zOj2XiglTE-UxfuKMS72pTSwwSzpfgcgVF5ryoGZGCp3nNcToMsYt_xFHYGPBtCSDq9uwK66QlYqayXfai8hGs01B7sDZKcnHmtrYU6/s400/cocoa+Balize+jpg.jpg" width="400" /></a></td></tr>
<tr align="right"><td class="tr-caption"><span style="font-size: x-small;"><i><span style="font-family: Arial,Helvetica,sans-serif;">Organic cocoa farm. Toledo</span> </i></span></td></tr>
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<span style="color: black; font-size: small; line-height: 115%;">While
governments have a major role to play in the <b>marketing</b> of their <b>destinations</b>
and it can be difficult for individual businesses, no matter how good the
product, to do all the work, experience has shown that destinations are far
more successful if businesses work together to market collectively. Whether it
be as a public-private partnership, cooperative or as a formal <b>Destination
Management Organization</b> (DMO), in order to compete with other <b>tourism
destinations</b> and to access distribution channels, working together can
establish a single entity that has critical mass.</span><br />
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<span style="color: black; font-size: small; line-height: 115%;"><a href="mailto:corinne@dunira.com"><i>Corinne Doff</i> </a></span></div>
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</div>Dunira Strategyhttp://www.blogger.com/profile/02078604914224109005noreply@blogger.com2tag:blogger.com,1999:blog-7487781772306494424.post-79859802522122620032012-02-17T12:57:00.000+00:002012-02-17T12:59:03.729+00:00Our most sincere and sustainable Welcome<div style="font-family: inherit;">
Welcome to Dunira Strategy.</div>
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Welcome to our blog.</div>
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Welcome to the sustainable world.</div>
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