Friday, 27 April 2012

Our experience on a map

Many people dream of going around the world. Fortunately, our work gives us the opportunity to visit many different countries. We love our work and we are proud to help the preservation of protected areas, cultural and natural heritage and promote the development of emerging destinations around the world.
We have a network of associate experts and international consultants on six continents and have professional experience in more than forty countries, including: Armenia, Belgium, Belize, Bhutan, China, Croatia, Cyprus, Dominican Republic, Egypt, Eritrea, England, Faroe Islands, France, Gambia, Georgia, Germany, Grenada, India, Iran, Iraq, Ireland, Laos, Lebanon, Liberia, Malta, Mexico, Montenegro, Morocco, Nepal, Nigeria, Pakistan, Palestine, Poland, Russia, Rwanda, Scotland, Serbia, Sierra Leone, Slovakia, Slovenia, South Africa, Spain, Switzerland, Trinidad & Tobago, Tunisia, Turkey, Ukraine, USA, Yemen.

Have a look at our brand new experience map below, soon to be published on our website. In green are our current and most recent projects. Our past projects are in purple.

View Dunira Strategy - Our Projects in a larger map

If you need more information do not hesitate to contact us:
Follow us on Twitter: @DuniraStrategy

Thursday, 19 April 2012

Salmon Fishing in the Yemen: A Slippery Debait

So what exactly is the fishy business surrounding the soon to be released in the UK (tomorrow actually – 20th April) film: Salmon Fishing in the Yemen? The joint forces of Ghillie (term used for a professional fisherman that works the river, obviously!) McGregor and beauty Blunt are playing politics on the screen and the film is causing a swirl off-screen.

The splashing issue is that the film was shot mainly in Morocco and Scotland and not actually in Yemen, of course the country upon which the book and film are based. It must have been assumed by the director (Lasse Hallström - What's Eating Gilbert Grape, Chocolat) and crew that should it have been filmed in Yemen, the ebb and flow of the Arab Spring would not quite have offered the relaxing background setting required for the smooth and hypnotising flick of a fishing rod.

In comparison to the River Spey in the North East of Scotland, which was one of the main filming locations and whose toughest challenges for the film crew and cast may have been a shaggy Highland cow blocking the road, Yemen may have been a touch too thrilling.  It is just such a pity that the enchanting country could not feature more in the movie. Film-goers are being robbed of seeing the reel sites of Yemen that would have been at home in this satirical and sophisticated rom-com – gutting!

Nonetheless, I am looking forward to seeing Ghillie McGregs in action and at least film critics thus far have said that the filming locations are convincing and realistic. Luckily, for those going to watch the movie at one of the 248 cinema screens across the UK and Northern Ireland which is screening Yemen Tourism Advert, facilitated by Dunira Strategy and produced by Digital Cinema Media (DCM), you will taste an amuse bouche of what Yemen is really like and will most definitely be hooked.

Follow us on Twitter: @dunirastrategy @GeorginaJam

Thursday, 5 April 2012

Tourism and the Myth of the Cave

Shadows seen by the prisoners
The caveman was unaware of the outside world. Cavemen could not move their bodies or turn their heads because since children they were tied up with ropes around the legs and by the neck. They could only look ahead to the shadows cast by the fire on the walls of the cave. If they said something, the echo of the cave imperfectly reproduced the sound of their voices and they were led to believe that their own shadows were replying to them. These men were missing the world that was out there, above their heads.

Something similar happens in the current tourism sector without Social Media. A destination without a Social Media Strategy suffers the same reality and ignorance that those cavemen endured.  Organizations without a Social Media Strategy are missing a wonderful world where they can find opportunities, communicate with others and learn and share things more than shadows cast on the walls of the cave. This is important in all sectors, but especially important in the tourism sector, where emitter and receiver are separated, sometimes by a few miles and others by thousands of miles.

When an organization decides to take  a social step, to listen to others, to provide solutions to needs and does not just look at those shadows, then it begins to acquire its own audience.
Having an audience itself is extremely important because it gives an organization the power to control something highly valued in a science – its marketing. Certain social networks, are full of uncontrollable social factors and it is imperative to patrol and control this.
The opportunities offered by a well developed Social Media Strategy are valuable if you know how to make these results a reality. It’s worth.

Do not let yourself fall into the depths of the cave. Break your chains, experience the world, see colors, feel the sun on your face, breathe in the sea breeze and... communicate your experience to an audience that is waiting for you. Be social.